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Feb 21, 2019

Cosmopolitan Magazine




Cosmopolitan Magazine

Cosmopolitan magazine audience is usually for the young adult women. Due to the technology in today’s time young adults are straying away from the cosmopolitan magazines and tuning more into their online social media sites, such as on Facebook, Instagram and snapchat.

Cosmo is considered hybrid and does not use print or digital more than the other. Instead they use both methods of communication to contact their audience. Digital media expand the core print offering by being available 24/7 whereas print you are limited to a magazine once or twice in a month. With digital they update their information every day.

Cosmo engages the reader by writing articles about fashion, love, and music. They keep everyone updated with the newest trends. Cosmo usually talk about what females want to hear and also what they need to hear meaning they will put in life experiences.

The difference between digital and print media is that digital media is very accessible while as print media you first have to pay to even get a copy then hope that it doesn’t get near water so that it won’t ruin the paper. Also with print you sometimes have to wait months to even get a new issue that they put out. As for media you don’t have to worry, you can just google and there it is right in front of you. In conclusion I don’t think there will be a time when Cosmo print ceases to exist because everyone doesn’t always get good service, with a magazine you do not need service.

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